Datuk Siti Nurhaliza
Generally, the network means of interaction with other people to exchange information and build relationships with each other, especially for someone pursuing a career in various businesses.Entrepreneur uses the network as a tool to interact through socialmedia. In companies, networks play a role to make their businesssuccessful. For business network, these entrepreneurs reveal the ability to access external information and broader knowledge about their entrepreneurship. Entrepreneurial networks includes links to organizations, groups, companies, and also to others who help them establish the business.Besides that, it is important for entrepreneurs assert themselves in order to access to get benefits information. In network connection, the network size of a country is very important to spread the information as widely networks. When the network size of company large, there are many people can assess about their company and can know about their business. Entrepreneurs will have a higher number of contacts that will in turn increase the chance to receive and use information that is useful for the growth business.
Dato Siti Nurhaliza Bt Tarudin is the one who has few networks to work on her new business. She has participated in business cosmetic industry since March 2010. The cosmetics product is known as simplicity. The cosmetics are produced in Korea and with the help of well-known local entrepreneurship, Datuk Seri Mohammad Khalid Jiwa as she ventured into the cosmetics industry after two years of research with AC Nielsen to study the market and targeted customers. AC Nielsen is a global marketing research firm which located in New York City, United States of America. Simplicity Sdn. Bhd has come out with SimplySiti Skin Care and Make-up products that scientifically-designed and clinically-proven by the international cosmeticians. All her product range such as Simplicity C Bright, SimplySiti New Age and SimplySiti Acne Solution and Simply 5creams. Simplicity has over 400 outlets in Malaysia with key retailers; Aeon, Aeon Big, Aeon Wellness, Guardian, Keluargaku, Royale Pharma, Sogo, Tesco and Watsons. The brand is available for online purchase and with selected digital trade partners.
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