OPEN CULTURE

Vivy Yusof

Open culture is one of the characteristics that should have as an entrepreneur. Someone that wants to be an entrepreneur, they should always know everything that happens to the surrounding. Open culture can be considered as a concept that according to the knowledge should be spread freely. Open culture can be grownthrough developing, altering or enriching already existing works without being restricted by rules linked to the legal protection of intellectual property. Every company that enters international market have to face a lot of cultural challenges. Know and understand the characteristicsof every culture that have in the world are important to enterinternational markets.

Every entrepreneur that wants to success should practice the concept of open culture. One of the entrepreneurs that have this characteristic is vivid Yusof. She is the founder of e-commerce website FashionValet.com. Upon graduating with a law degree at the London School of Economics in the United Kingdom (UK), she decided the legal life didn’t for her and she return to Malaysia to work with her dad’s company the Proven Group which is in property development.The entrepreneurial spirit that she has made her decided to have her own business. She came up with the idea with her husband to have an online store. FashionValet was born in November 2010. It is the first multi- label online site in Malaysia at the time and only had 10 brands. But, now FashionValet have over 400 brands and offices in Malaysia and Jakarta, Indonesia.

Without facing any challenges, an entrepreneur can’t be successful.Vivy Yusof has faced many challenges, especially in their early days. Starting her own company and creating a whole new is terrifying, but with the right determination, support and a little bit of luck, shebelieves that she can take on any difficulties that come in her way.FashionValet have many competitors because the barrier to entry to start an online shopping website is non- existent. Anyone can do it. Even have many competitors, Fashionvalet have been around 5 years and growing the revenue more than double each year. With the competition, Vivy Yusof forcedto innovate, to think, to re- strategies to survive. FashionValet were strong because it has the best team with fresh ideas and commitment to work hard because they love what they do.

Grow up in entrepreneurial families makes her more motivate to be an entrepreneur. With her creative idea and hard work she is a successful entrepreneur that well known in Asia. She had said that to be a successful entrepreneur, it's the need to always want to win and be number one. Once you have this drive, you will want to see your business do well and you do not need any other motivation but yourself. Vivy Yusof shows that to be an entrepreneur, open culture is a one of the important characteristics.

Reference:

 http://entrepreneurshipx.blogspot.my/2015/11/open-culture-vivy-sofinas.html